The Path to Sales Success Leads to Self Mastery
If you were to do a random sampling of people on the street, I am pretty sure you would discover that a majority of them have a stereotypical idea of salespeople. What tends to come to mind first is the term “pushy.” That is usually followed with “used car salesman” or “department store clerk.” Unfortunately those stereotypes do still exist, but you’ll never find top sales people described as “pushy.”
Even though people don’t think too highly of sales people, sales careers are sought after simply because the earning potential is sky high. But success is not guaranteed and becoming a great salesperson is not necessarily easy.
Excelling in a sales career requires patience and a willingness to master oneself.
Not a Wrestling Match, Nor a Con Game
Good sales people do not coerce anyone to do anything. They don’t have to cajole or persuade, they definitely do not lie, nor do they exert power over others. After all, selling is not a wrestling match, nor is it a con game. One of the greatest salesmen ever, Zig Ziglar said, “The foundation stones for a balanced success are honesty, character, integrity, faith, love, and loyalty.”
The art of selling is the art of developing relationships built on trust. You can learn and develop skills that help you establish trust early in a relationship. And this is what truly great salespeople do. They get to know their clients’ wants and needs. They truly care about people. I’ve even seen great forego a sale if they knew it was not going to serve the prospect or client.
Doing Anything Great Takes Practice
People who truly understand and excel at sales are typically those who have done it for years. Along the way, they’ve learned a variety of skills and have mastered their fears, their weaknesses and their inadequacies. They may not have been when they started out, but they are now regarded as masterful communicators, listeners and problem solvers. They are usually the most understanding, kind and helpful people you’re likely to meet as well.
Like Malcolm Gladwell reveals in his book Outliers, The Story of Success, to become phenomenal in any arena requires about 10,000 hours of practice which adds up to roughly 10 years. Now, it doesn’t take that long to be become an expert in a field, but to become a phenomenal sales person I agree with Gladwell.
Starting out on a sales career path, you wouldn’t necessarily understand how the ups and downs, twists and turns would lead you to a love affair with yourself and others. You wouldn’t necessarily be aware that you would have to learn to trust yourself before others would trust you. Along the way to success in sales of any kind, you will overcome your greatest fears and inadequacies, your weaknesses and sources of embarrassment. You will travel a road that will ultimately lead you to self-mastery. I believe the incomparable Leonardo da Vinci said it best.
“One can have no smaller or greater mastery than mastery of oneself.”